The easiest method to select content to be included when creating your own Workshop Collection is to choose 'addons' from the 'browse' menu, and then view each addon, and add it to 'favorites'.
If you choose to start your own collection, you will be prompted for a collection title, an image to represent the pack in the collections listing, a description of the collection, and to choose a category for the pack. Here you can browse through collections created by other users, or start your own Workshop collection by selecting the blue 'Create Collections' button on the right side of the screen. Select 'collections' under the 'browse' tab, below the title bar This will take you to the game's workshop page.
When the game page loads, click on the 'browse the workshop' link in the Workshop section of the game's page. Start the Steam Launcher, and click on the game you want to create a collection for. Before adding a workshop collection to your server, you will need to firstly create a collection on the Steam website.